Privacy Policy | Wildfire Local

Wildfire Local (“Wildfire Local,” “Wildfire,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit wildfire.group or another Wildfire-controlled website that links to this Policy, submit a form, request an assessment or report, communicate with us, or use a Wildfire online feature or service.

This Policy applies to information collected through Wildfire-controlled websites and related business communications. It does not govern a client’s website, a third-party website, or a third-party platform that has its own privacy policy. Approved client-specific written terms may apply when you become a client. If approved client-specific written terms conflict with this website Privacy Policy regarding a client engagement, those written terms control for that engagement.

Wildfire Local primarily serves businesses in the United States. Our website and services are not directed to children or intended as a consumer social platform.

1. INFORMATION WE COLLECT

Information you provide directly

We may collect information you choose to provide, including:

Your name, business name, job title, email address, telephone number, and preferred contact method.
Your website address, Google Business Profile or other public profile links, service area, business category, services, goals, current concerns, and other information needed to understand your request.
Information you submit through contact forms, assessment requests, report requests, scheduling tools, questionnaires, surveys, file uploads, email, text message, telephone calls, or other communications.
Client account, project, approval, access, billing, and support information when you enter a business relationship with us.
Feedback, accessibility requests, complaints, and records of your communications with us.

Please do not submit passwords, private keys, API keys, Social Security numbers, full payment-card numbers, bank credentials, protected health information, or other highly sensitive information through a general website form, email, chat, or text message unless Wildfire has specifically provided an approved secure method for that purpose.

Payment information

When payment is required, payment information is generally collected and processed by a secure third-party payment processor. Wildfire may receive transaction details such as the payer’s name, billing contact information, payment status, amount, date, processor customer or transaction reference, and the last few digits or type of payment method. Wildfire does not need or intend to store full payment-card or bank-account credentials in its website, Airtable, ordinary email, or general business files.

Information collected automatically

When you use our website, we or our service providers may automatically collect technical and usage information such as:

Internet Protocol address.
Browser, device, operating system, language, and general device characteristics.
Pages viewed, links clicked, referring page, date and time, session duration, and navigation path.
Approximate location inferred from an IP address.
Form, button, download, or other interaction events.
Cookie identifiers, local-storage identifiers, and similar technology data.
Security, fraud-prevention, diagnostic, and error information.

Information from public and third-party sources

We may receive or review information from sources such as referral partners, analytics providers, scheduling providers, payment processors, communications providers, advertising platforms, business directories, map platforms, review platforms, public websites, social profiles, search platforms, and other publicly available business sources. When we perform an assessment, scan, audit, or visibility review, we may collect and analyze public business information about the company being reviewed.

2. HOW WE USE INFORMATION

We may use personal information to:

Respond to questions, requests, and inquiries.
Provide, scope, administer, support, and improve Wildfire services.
Prepare assessments, scans, reports, proposals, recommendations, and project plans.
Verify business information and reduce conflicts or errors.
Schedule meetings and communicate about appointments, projects, approvals, reports, billing, and support.
Operate, secure, troubleshoot, and improve our website, forms, systems, and workflows.
Measure website use, campaign performance, form completion, and service interest.
Personalize content and make our communications more relevant.
Prevent fraud, misuse, unauthorized access, and security incidents.
Maintain business, legal, financial, tax, audit, and compliance records.
Enforce agreements and protect Wildfire, our clients, users, and others.
Comply with legal obligations and respond to lawful requests.

We may combine information from different sources when reasonably necessary for these purposes.

3. ASSESSMENTS, REPORTS, AI-ASSISTED TOOLS, AND AUTOMATION

Wildfire may use software, automation, analytics, and artificial-intelligence-assisted tools to organize information, identify patterns, summarize public business data, draft internal analysis, route requests, support customer service, or help prepare reports and recommendations.

AI-assisted tools can make mistakes. Wildfire does not treat an automated output as legal, financial, medical, tax, regulatory, or other professional advice. Material client-facing conclusions should receive appropriate human review before Wildfire relies on them. Do not submit confidential information to a public-facing AI feature unless the feature clearly states that it is approved for that information.

When you request a scan, assessment, report, or similar service, we may review public information about your business and information you provide. We may preserve evidence, scores, screenshots, findings, and recommendations to deliver the requested work, document our analysis, improve our methods, and maintain business records. Prospect information remains separated from production client systems unless the prospect becomes a client or an authorized build is approved.

4. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies, tags, pixels, local storage, and similar technologies for purposes such as:

Keeping the website functioning.
Remembering preferences.
Protecting forms and preventing abuse.
Understanding website use and performance.
Measuring inquiries and conversions.
Supporting advertising or remarketing when those features are expressly enabled.

You can control many cookies through your browser. Blocking some technologies may affect website functionality. Where applicable law requires consent or an opt-out for nonessential analytics or advertising technologies, Wildfire will provide the required choice and will configure the website to honor that choice.

There is not one universally adopted response to browser “Do Not Track” signals. Where applicable law requires recognition of an opt-out preference signal, such as Global Privacy Control, Wildfire will honor a valid signal when the relevant technology and legal obligation apply.

5. HOW WE DISCLOSE INFORMATION

We may disclose personal information to:

Service providers

We may use service providers for website hosting, content delivery, analytics, security, forms, email, telephone, text messaging, scheduling, payment processing, file storage, automation, customer relationship management, business intelligence, advertising, and professional support. They may use information only as permitted by their agreements with us and applicable law.

Professional advisers

We may disclose information to attorneys, accountants, auditors, insurers, consultants, or other professional advisers when reasonably necessary.

Legal, safety, and security purposes

We may disclose information when we reasonably believe disclosure is required by law, legal process, court order, government request, protection of rights, investigation of fraud or security events, enforcement of an agreement, or protection of a person or system.

Business transfers

Information may be transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality and legal requirements.

At your direction

We may disclose information when you ask us to, authorize us to, or reasonably expect us to in order to complete a requested service.

Wildfire does not sell personal information for money and does not operate as a consumer data broker. We do not knowingly sell lists of website visitors or client contacts.

Some state privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain advertising or analytics disclosures. If Wildfire enables technology that is covered by such a law and Wildfire is subject to that law, we will provide the required notice and opt-out method. We will not discriminate against a person for exercising an applicable privacy right.

7. EMAIL, TELEPHONE, AND TEXT COMMUNICATIONS

If you provide contact information, Wildfire may contact you about your inquiry, assessment, appointment, proposal, client relationship, report, billing, or related business matter.

Marketing email

You may unsubscribe from marketing email by using the unsubscribe link in the message or contacting us. We may continue sending nonmarketing messages necessary to respond to a request, administer an account, provide a service, enforce an agreement, or address security or billing matters.

Text messages

Wildfire will send marketing text messages only when an appropriate consent basis exists. Message frequency may vary. Message and data rates may apply. You may reply STOP to opt out and HELP for help when those functions are supported. Consent to marketing text messages is not a condition of purchasing a Wildfire service. Transactional or service-related messages may be governed by a separate authorization or client agreement.

Calls and call data

We may retain call metadata, notes, voicemail, or call outcomes. If a call is recorded or transcribed, Wildfire will provide notice or obtain consent when required. Do not assume every call is recorded.

8. DATA RETENTION

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to respond to requests, deliver services, maintain client and business records, preserve evidence, resolve disputes, enforce agreements, meet legal, tax, accounting, and audit obligations, and protect our systems.

Retention periods vary according to the type of information, the relationship, the sensitivity of the information, contractual requirements, legal obligations, and operational need. We may delete, anonymize, or aggregate information when it is no longer reasonably needed. Backup copies may remain for a limited period until overwritten through normal system processes.

9. DATA SECURITY

Wildfire uses reasonable administrative, technical, and organizational safeguards appropriate to the information and our business. These measures may include access controls, role limitations, secure service providers, authentication, encrypted transmission where supported, backups, logging, and incident-response procedures.

No website, transmission, or storage system can be guaranteed completely secure. You are responsible for using secure devices, protecting credentials, and notifying us promptly if you believe information or account access has been compromised.

10. YOUR PRIVACY CHOICES AND RIGHTS

Depending on where you live and whether a particular law applies to Wildfire, you may have rights to:

Request access to personal information we maintain about you.
Request correction of inaccurate personal information.
Request deletion of personal information, subject to exceptions.
Request a portable copy of certain information.
Opt out of certain sale, sharing, or targeted-advertising uses.
Limit certain uses of sensitive personal information.
Appeal a decision on a privacy request.

To submit a request, email team@wildfire.group with the subject line “Privacy Request” or call (913) 349-3150. Describe the right you are requesting and provide enough information for us to locate the relevant records. We may need to verify your identity and authority before acting. An authorized agent may submit a request when permitted by law, but we may require proof of authority and, when allowed, direct verification from the individual.

These rights are not absolute. We may retain or use information when permitted or required for security, fraud prevention, legal compliance, recordkeeping, contract performance, exercise or defense of legal claims, or another lawful exception.

11. CHILDREN’S PRIVACY

The website and Wildfire services are intended for business owners, business personnel, and adults. They are not directed to children under 13, and Wildfire does not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, contact team@wildfire.group so we can review and take appropriate action.

12. THIRD-PARTY WEBSITES AND SERVICES

Our website may link to or embed third-party websites, maps, scheduling tools, videos, payment services, social platforms, or other services. Their privacy practices are governed by their own policies. Wildfire is not responsible for a third party’s privacy, security, content, availability, or practices.

13. INTERNATIONAL VISITORS

Wildfire is based in the United States and primarily offers services to U.S. businesses. If you access the website from another country, your information may be processed in the United States or another location where our service providers operate. Those locations may have different privacy laws from your home jurisdiction.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our website, services, vendors, legal obligations, or information practices. We will post the revised version with a new “Last updated” date. Material changes may also be communicated through another reasonable method when required.

15. CONTACT WILDFIRE LOCAL

Wildfire Local
Overland Park, Kansas
Email: team@wildfire.group
Phone: (913) 349-3150
Website: https://www.wildfire.group

For privacy questions or requests, use the subject line “Privacy Request.”