Local search
Not showing up locally? Start with the right problem.
Separate discovery, relevance, and conversion problems before spending on another round of SEO work.
Read the guide (opens in a new tab)THE WILDFIRE EDITORIAL LIBRARY
Wildfire
Field Notes.
Make sense of search.
Make your next move count.
Official sourcesPractical interpretationClear evidence limits
THE FIRST COLLECTION
Better questions.
More useful answers.
Practical guides for the decisions local-business owners face. Read the source, understand the application, and choose a useful next step.
Google Business Profile
A Google Business Profile check that starts with accuracy
A practical review of identity, categories, hours, service coverage, and the path from your profile to an inquiry.
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AI visibility
AI visibility: being accessible is only the beginning
Understand the difference between crawler access, useful content, cited answers, and an actual customer recommendation.
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Trust & E-E-A-T
E-E-A-T: replace trust claims with evidence
Show who is responsible, what they know, and what supports the advice—without inventing an authority score.
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Reputation
Build a review process customers can trust
Ask for genuine feedback consistently, respond usefully, and turn recurring concerns into operational improvements.
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Business information
One business, conflicting details: what to fix first
Prioritize wrong phones, hours, services, and locations before spending time on cosmetic listing differences.
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Ongoing improvement
Ongoing visibility work should end in a decision
Connect a baseline, a specific intervention, and comparable measurements to the next useful action.
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Want to inspect the source?
Our Resources library connects official documentation with the business questions it helps answer.