Website readiness
What to Document Before Moving Your Business Website to a New Domain
Google’s guidance for a website domain move, alongside Wildfire’s recommendation to document and test customer contact paths.
Read the guide (opens in a new tab)
GUIDES FOR LOCAL BUSINESS OWNERS
Wildfire
Field Notes.
Make sense of search.
Make your next move count.
Official sourcesUseful adviceHonest explanations
BROWSE THE GUIDES
Better questions.
More useful answers.
Practical guides for the decisions local-business owners face. Find answers, see where the advice comes from and decide what to do next.
Google Business Profile
Who Should Control Google Business Profile Access When Staff Changes?
Google Business Profile owner and manager roles, plus Wildfire’s advice for documenting access and planning a staff handover.
Read the guide (opens in a new tab)
Business information
Which wrong business listing should you fix first?
Prioritize conflicting business details by the customer problem they create and verify the correction at its source.
Read the guide (opens in a new tab)
Website readiness
Give a customer enough information to call
A useful service page answers the questions that determine whether an inquiry is a good fit.
Read the guide (opens in a new tab)
Local search
Not showing up locally? Start with the right problem.
Find out whether customers are struggling to find you, understand your services or contact you before paying for more SEO work.
Read the guide (opens in a new tab)
Google Business Profile
A Google Business Profile check that starts with accuracy
Check your business name, categories, hours, service areas and how easily customers can contact you from your Google profile.
Read the guide (opens in a new tab)
AI visibility
AI visibility: being accessible is only the beginning
Learn why letting AI read your website is different from having it recommend your business.
Read the guide (opens in a new tab)
Trust & E-E-A-T
E-E-A-T: replace trust claims with evidence
Show who is giving the advice, what they know and why customers can trust it.
Read the guide (opens in a new tab)
Reputation
Build a review process customers can trust
Ask for honest reviews, respond to concerns and use repeated feedback to improve your service.
Read the guide (opens in a new tab)
Business information
One business, conflicting details: what to fix first
Fix wrong phone numbers, hours, services and locations before spending time on small differences in your listings.
Read the guide (opens in a new tab)
Ongoing improvement
Ongoing visibility work should end in a decision
Record what was happening before a change, check what happened afterward and decide what to do next.
Read the guide (opens in a new tab)HELPFUL RESOURCES
Want to learn more?
Find guides and answers about Google, AI and how customers find your business online.